ARTICLE INFO

Article Type

Original Research

Authors

Hadavand   S. (*)
Kashanchi   A. R. (1)






(*) Department of Educational Management, Faculty of Psychology & Educational Sciences, Allameh Tabatabaei University, Tehran, Iran
(1) Department of Management, Faculty of Management, Sciences & Researches Branch, Islamic Azad University, Tehran, Iran

Correspondence

Address: Iran Electronic Institute, SaIran Company, Teymouri Al., End of Shahid Langeroudi St., Nobonyad Sq., Pasdaran Ave., Tehran, Iran.
Phone: +982122562969
Fax: +982122988041
hadvand@sairan.ir

Article History

Received:   September  9, 2012
Accepted:   March 16, 2013
ePublished:   June 7, 2013

ABSTRACT

Aims Emphasize on permanent learning of personnel is one of the proper ways for gaining stable competitive advantage. In competitive situation, based on extent of cost over profit, E-learning is the best choice. The aim of the present research was analyzing personal, professional, organizational and educational factors and determining the level of their effectiveness on e-learning.
Materials & Methods This descriptive-correlative research was done in Payagostar communication industries’ personnel that were covered with E-learning during 2010-11. 201 individuals elected via simple randomly approach. Two-section researcher-made questionnaire was used for gathering data. SPSS 18 software and discovering factor analyze method, as multiple variable and dependent analyzing method, was used to analyze the data.
Findings Believing in continuous training was the most and presenting training certificate was the least important effective variable about E-learning in personnel viewpoint. The management sponsorship of e-learning and courses’ easy applicability had the most (0.967) and attention to characters of organization and personnel in designing the courses had the least factor role (0.504). 4 main factors totally estimated 69.92% of total variance.
Conclusion Personal, professional, organizational and educational factors are effective on e-learning.


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