@2024 Afarand., IRAN
ISSN: 2538-4384 Geographical Researches 2020;35(3):275-282
ISSN: 2538-4384 Geographical Researches 2020;35(3):275-282
Prioritization of the Components of Regionalism in Choosing the Field of Architectural Design with the Aim of Increasing Tourist Satisfaction
ARTICLE INFO
Article Type
Original ResearchAuthors
Sanjari S. (1)Farkisch H. (*2)
(*2) Department of Architecture, Mashhad Branch, Islamic Azad University, Mashhad , Iran
(1) Department of Architecture, Golbahar International Branch, Islamic Azad University Mashhad, Mashhad, Iran
Correspondence
Address: Department of Architecture, Faculty of Arts and Architecure, Islamic Azad University, Ostad Yosefi Street, Emamieh Boulevard, Mashhad, Iran, Postal Code: 9187147578.Phone: +98 (51) 36627510
Fax: +98 (51) 36641262
Hero.farkisch@mshdiau.ac.ir
Article History
Received: January 21, 2020Accepted: July 2, 2020
ePublished: October 1, 2020
ABSTRACT
Aims & Backgrounds
Today, tourism is known as the cleanest and most sustainable industry globally, and tourist satisfaction as one of the most critical factors in the success of this industry has been increasingly considered by researchers and investors in the tourism industry. This study aimed to prioritize the components of regionalism in choosing the field of architectural design to increase tourist satisfaction.
Methodology This descriptive-analytical study was conducted during the Nowruz holiday in 2019 among 120 tourists from Kang village in Khorasan Razavi province who were selected by stratified sampling method. First, by examining the leading domestic and international texts in the field of concepts related to satisfaction and regional architecture, appropriate indicators for the satisfaction of this style of architecture were determined and categorized. In the next step, two questionnaires were designed to compare pairs of indicators and sub-indicators to analyze the data using the Analytic Hierarchy Process (AHP).
Findings The hierarchical model consisted of 5 leading indicators and 14 sub-indicators. Environmental study acquired the first place with the weight of 0.331, attention to international and regional conditions acquired the second place with the weight of 0.197, attention to the ecology of the region acquired the third place with the weight of 0.180, attention to traditions acquired the fourth place with the weight of 0.163, and attention to environmental psychology acquired the fifth place with the weight of 0.128.
Conclusion From the tourists’ point of view in the Kang region, indicators of environmental study, attention to international and regional conditions, and attention to the ecology of the region are the first to third priorities, respectively.
Methodology This descriptive-analytical study was conducted during the Nowruz holiday in 2019 among 120 tourists from Kang village in Khorasan Razavi province who were selected by stratified sampling method. First, by examining the leading domestic and international texts in the field of concepts related to satisfaction and regional architecture, appropriate indicators for the satisfaction of this style of architecture were determined and categorized. In the next step, two questionnaires were designed to compare pairs of indicators and sub-indicators to analyze the data using the Analytic Hierarchy Process (AHP).
Findings The hierarchical model consisted of 5 leading indicators and 14 sub-indicators. Environmental study acquired the first place with the weight of 0.331, attention to international and regional conditions acquired the second place with the weight of 0.197, attention to the ecology of the region acquired the third place with the weight of 0.180, attention to traditions acquired the fourth place with the weight of 0.163, and attention to environmental psychology acquired the fifth place with the weight of 0.128.
Conclusion From the tourists’ point of view in the Kang region, indicators of environmental study, attention to international and regional conditions, and attention to the ecology of the region are the first to third priorities, respectively.
CITATION LINKS
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[26]- Tzonis A (2003). Introducing an architecture of the present. Critical regionalism and the design of identity. In: Lefaivr L, Tzonis A, editors. Critical regionalism: architecture and identity in a globalized world. New York: Prestel.
[27]- Vosougi L, Dadvarkhani F, Motiei Langerudi H, Rahnamayi MT (2011). Winter tourism and examining important factors in tourist satisfaction Case study: Shemshak and Darbandsar resorts as two winter destinations. Journal of Tourism Management Studies. 6(15):1-28. [Persian]
[2]- Armario EM (2007). Tourist satisfaction: An analysis of its antecedents. Journal of Environmental Economics and Management. 26:367- 382.
[3]- Bayazidi G, Etesam I, Habib F, Mokhtabad M (2013). Explanation of regionalistic viewpoints & their evolution in contemporary architecture. Naghsh-e Jahan. 3(1):7-18. [Persian]
[4]- Bayazidi G, Etesam I, Habib F, Mokhtabad M (2017). A globalization & regionalism in contemporary architecture: interaction or mutuality. Hoviatshahr. 11(3):15-27. [Persian]
[5]- Besharat M, Pajouhanfar M (2017). Investigation and analysis of factors influencing tourist satisfaction from Gonbad Qaboos building area in Golestan Province. Journal of Environmental Science and Technology. 19(Special Issue 5):393-404. [Persian]
[6]- Canizaro VB, editor (2007). Architectural regionalism: collected writings on place, identity, modernity, and tradition. 1st Edition. New York: Princeton Architectural Press.
[7]- Colquhoun A (2007). The concept of regionalism. In: Canizaro VB, editor. Architectural regionalism: collected writings on place, identity, modernity and tradition. 1st Edition. New York: Princeton Architectural Press. p. 146-155.
[8]- Chon KS (1989). Understanding recreational traveler’s motivation, attitude and satisfaction. The Tourist Review. 44(1):3-7.
[9]- Ebrahimpour H, Seyyed Naghavi M, Yaghoubi N (2011). A survey of factors influencing on the tourists satisfaction and loyalty in Ardabil province (the case of Sarein tourism city). Journal of Tourism Management Studies. 5(14):67-92. [Persian]
[10]- Ebrahimpour H, Roshandel Arbatani T (2011). Investigating the factors affecting tourism based on tourists' perceptions and gap analysis model. Business Management. 3(2):1-22. [Persian]
[11]- Ebrahimzadeh E, Yari M, Yari Y (2014). Analysis of Requirements and Effective Factors on Satisfaction of Urban Tourism by KANO Theory. Geographical Planning of Space Quarterly Journal. 3(9):127-150.
[12]- Eggener KL (2002). Placing resistance: a critique of critical regionalism. Journal of Architectural Education. 55(4):228-237.
[13]- Entezari AR, Asadi M (2015). Power poll of wind power in Sistan and Baluchestan province by using FUZZY-AHP. Journal of Geographical Researches. 30(3):67-84. [Persian]
[14]- Hafeznia MR (2013). An introduction to the research method in humanities. 19th Edition. Tehran: SAMT Publications. [Persian]
[15]- Hemmati R, Zahrani D (2014). An investigation of determinants of satisfaction of foreign tourists and level of loyalty in Isfahan as a tourism destination brand. Journal of Tourism Planning and Development. 3(10):182-204. [Persian]
[16]- Kanoknon S (2009). Tourist motivation to use homestays in Thailand and their satisfaction based on the destinations cultural and heritage based attribute [Dissertation]. Columbia: University of Missouri.
[17]- Lefaivre L (2003). Critical regionalism: a facet of modern architecture since 1945. In: Lefaivr L, Tzonis A, editors. Critical regionalism: architecture and identity in a globalized world. New York: Prestel. p. 24-53.
[18]- Mahdavinejad MJ, Bemanian MR, Khaksar N (2010). Architecture and identity-explanation of the meaning of identity in pre-modern, modern and post- modern eras. Hoviatshahr. 4(7):113-122. [Persian]
[19]- Mahmoodzadeh H, Emami Kia V, Rasooli AA (2015). Micro zonation of flood risk in Tabriz suburb with using analytical hierarchy process. Journal of Geographical Researches. 30(1):167-180. [Persian]
[20]- Neal JD, Gursoy D (2008). A multifaceted analysis of tourism satisfaction. Journal of Travel Research. 47(1):53-62.
[21]- Norberg-Schulz C (2003). An option of architecture, meaning and place. Norouz Borazjani V, translator. 1st Edition. Tehran: Jan va Jahan Publishing. [Persian]
[22]- Poursoleimani AG, Rashidi F (2008). Factors affecting tourist satisfaction in Iran. 1(1):1-10. [Persian]
[23]- Saaty TL (1980). The Analytical Hierarchy Process. New York: McGraw Hill.
[24]- Song H, van der Veen R, Li G, Chen JL (2011). The Hong Kong tourist satisfaction index. Annals of Tourism Research. 39(1):1-37.
[25]- Taghvaei M, Varesi HR, Safarabadi A (2012). Factors influencing urban tourism development in Kermanshah. Journal of Iranian Geographical Society. 10(33):27-47. [Persian]
[26]- Tzonis A (2003). Introducing an architecture of the present. Critical regionalism and the design of identity. In: Lefaivr L, Tzonis A, editors. Critical regionalism: architecture and identity in a globalized world. New York: Prestel.
[27]- Vosougi L, Dadvarkhani F, Motiei Langerudi H, Rahnamayi MT (2011). Winter tourism and examining important factors in tourist satisfaction Case study: Shemshak and Darbandsar resorts as two winter destinations. Journal of Tourism Management Studies. 6(15):1-28. [Persian]