ARTICLE INFO

Article Type

Original Research

Authors

Beiranvandpour   N. (1)
Karimi-Shahanjarini   A. (2*)
Rezapur-Shahkolai   F. (2)
Moghimbeigi   A. (3)






(1) Department of Public Health, School of Health, Hamadan University of Medical Sciences, Hamadan, Iran
(2*) Social determinants of Health Research Center and Department of Public Health, School of Health, Hamadan University of Medical Sciences, Hamadan, Iran
(3) Modeling of Non-communicable Disease Research Center and Department of Biostatistics and Epidemiology, School of Health, Hamadan University of Medical Sciences, Hamadan, Iran

Correspondence


Article History

Received:   January  21, 2014
Accepted:   May 26, 2014
ePublished:   June 12, 2014

ABSTRACT

Aims Fast-food consumption among Iranian families appears to be increasing probably due to urbanization, popularization of western-style diets and increased women's labor force participation. Few theory-based investigations have assessed the determinants of fast food consumption. Therefore, the aim of this study was to determine the predictors of fast food consumption, based on the social cognitive theory (SCT) among women referred to health centers in Hamadan, Western of Iran.
Materials & Methods This cross-sectional study was conducted using structured self-administered questionnaires on 384 women referred to 10 health centers in Hamadan city, Western of Iran. Health center was considered as a sampling unit and systematic random sampling method was applied to select health centers. Participants filled a questionnaire containing SCT constructs, an eight-item food frequency questionnaire, and demographic characteristics. Data was analyzed by independent T-test, one-way ANOVA, and multiple linear regression using SPSS-16.
Findings The model could explain 21% of the variance in frequency of fast food consumption. Outcome expectations (p=0.04) and availability (p<0.001) were the significant predictors. The career status of women was the only related demographic characteristic (p<0.001).
Conclusion Interventions aimed to change outcome expectations and introducing nutritious alternatives to fast food could be promising to decrease the rate of fast-food consumption.


CITATION LINKS

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