@2024 Afarand., IRAN
ISSN: 2538-4384 Geographical Researches 2020;35(3):275-282
ISSN: 2538-4384 Geographical Researches 2020;35(3):275-282
Prioritization of the Components of Regionalism in Choosing the Field of Architectural Design with the Aim of Increasing Tourist Satisfaction
ARTICLE INFO
Article Type
Original ResearchAuthors
Sanjari S. (1)Farkisch H. (*2)
(*2) Department of Architecture, Mashhad Branch, Islamic Azad University, Mashhad , Iran
(1) Department of Architecture, Golbahar International Branch, Islamic Azad University Mashhad, Mashhad, Iran
Correspondence
Address: Department of Architecture, Faculty of Arts and Architecure, Islamic Azad University, Ostad Yosefi Street, Emamieh Boulevard, Mashhad, Iran, Postal Code: 9187147578.Phone: +98 (51) 36627510
Fax: +98 (51) 36641262
Hero.farkisch@mshdiau.ac.ir
Article History
Received: January 21, 2020Accepted: July 2, 2020
ePublished: October 1, 2020
BRIEF TEXT
Tourism has been one of the most important industries during the last century and it is essential to pay lots of attention to tourists' satisfaction so as to attract more tourists.
Both natural and structural factors affect tourists' sense of satisfaction [Vossoughi et al., 2011]. Natural factors include security, service space, costs, and the quality of the accommodations and restaurants [Ebrahimpour et al., 2011] and environmental actors include natural landscapes, buildings general façade, buildings form, weather, and etc. [Ebrahimpour & Roshandel Arbatani, 2011]. The regionalism approach joins universal civilization to spatial features. This approach involves complex human connections, ecosystem balance, and environmental issues so as to enjoy global benefits and create diversity [Bayazidi et al., 2013].
This study aimed to prioritize regionalism components in the field of architectural design aiming at increasing satisfaction.
This is descriptive-analytical research.
The statistical population includes all visitors who visited Kang village in Khorasan Razavi in the spring holidays of 2019.
120 out of 700 visitors were selected using stratified sampling.
The data were collected using two questionnaires prepared using AHP.
Pairwise comparison of the main factors was done to determine the factors' weight. The numbers displayed in Table 2 are calculated according to the importance of the horizontal criterion in comparison to the vertical ones that are answered by 120 respondents considering the Saaty criterion. These numbers were merged using geometric mean. Ecology (A), regional and international conditions (C), region's ecosystem (B), traditions and rituals (D), and environmental psychology (E) have the highest to the lowest weights, respectively. Dividing huge buildings into smaller ones, harmonizing the buildings with the surroundings, and connecting the international civilization to the local civilization are the first three priorities among 14 sub-criterion (Table 3).
There are various studies in the field of tourists' satisfaction and even regionalist architecture in Iran, but none of them has investigated the importance and prioritization of the regionalist architectural components and their effects on tourists' satisfaction.
There is no suggestion reported.
This is a case study in Kang village using the visitors' opinion and is not generalizable in other regions with different climatic conditions.
From Kang visitors' perspective, environmental criterion, international and local conditions, ecosystem, dividing huge buildings into smaller ones, harmonizing the building with the surroundings, and connecting the universal to local civilizations are the first priorities, respectively.
There is no acknowledgment reported.
None.
None.
This article is extracted from Sepide Sanjari M.A thesis under supervision of Dr.Farkish in Islamic Azad University of Mashhad.
TABLES and CHARTS
Show attach fileCITIATION LINKS
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[27]- Vosougi L, Dadvarkhani F, Motiei Langerudi H, Rahnamayi MT (2011). Winter tourism and examining important factors in tourist satisfaction Case study: Shemshak and Darbandsar resorts as two winter destinations. Journal of Tourism Management Studies. 6(15):1-28. [Persian]
[2]- Armario EM (2007). Tourist satisfaction: An analysis of its antecedents. Journal of Environmental Economics and Management. 26:367- 382.
[3]- Bayazidi G, Etesam I, Habib F, Mokhtabad M (2013). Explanation of regionalistic viewpoints & their evolution in contemporary architecture. Naghsh-e Jahan. 3(1):7-18. [Persian]
[4]- Bayazidi G, Etesam I, Habib F, Mokhtabad M (2017). A globalization & regionalism in contemporary architecture: interaction or mutuality. Hoviatshahr. 11(3):15-27. [Persian]
[5]- Besharat M, Pajouhanfar M (2017). Investigation and analysis of factors influencing tourist satisfaction from Gonbad Qaboos building area in Golestan Province. Journal of Environmental Science and Technology. 19(Special Issue 5):393-404. [Persian]
[6]- Canizaro VB, editor (2007). Architectural regionalism: collected writings on place, identity, modernity, and tradition. 1st Edition. New York: Princeton Architectural Press.
[7]- Colquhoun A (2007). The concept of regionalism. In: Canizaro VB, editor. Architectural regionalism: collected writings on place, identity, modernity and tradition. 1st Edition. New York: Princeton Architectural Press. p. 146-155.
[8]- Chon KS (1989). Understanding recreational traveler’s motivation, attitude and satisfaction. The Tourist Review. 44(1):3-7.
[9]- Ebrahimpour H, Seyyed Naghavi M, Yaghoubi N (2011). A survey of factors influencing on the tourists satisfaction and loyalty in Ardabil province (the case of Sarein tourism city). Journal of Tourism Management Studies. 5(14):67-92. [Persian]
[10]- Ebrahimpour H, Roshandel Arbatani T (2011). Investigating the factors affecting tourism based on tourists' perceptions and gap analysis model. Business Management. 3(2):1-22. [Persian]
[11]- Ebrahimzadeh E, Yari M, Yari Y (2014). Analysis of Requirements and Effective Factors on Satisfaction of Urban Tourism by KANO Theory. Geographical Planning of Space Quarterly Journal. 3(9):127-150.
[12]- Eggener KL (2002). Placing resistance: a critique of critical regionalism. Journal of Architectural Education. 55(4):228-237.
[13]- Entezari AR, Asadi M (2015). Power poll of wind power in Sistan and Baluchestan province by using FUZZY-AHP. Journal of Geographical Researches. 30(3):67-84. [Persian]
[14]- Hafeznia MR (2013). An introduction to the research method in humanities. 19th Edition. Tehran: SAMT Publications. [Persian]
[15]- Hemmati R, Zahrani D (2014). An investigation of determinants of satisfaction of foreign tourists and level of loyalty in Isfahan as a tourism destination brand. Journal of Tourism Planning and Development. 3(10):182-204. [Persian]
[16]- Kanoknon S (2009). Tourist motivation to use homestays in Thailand and their satisfaction based on the destinations cultural and heritage based attribute [Dissertation]. Columbia: University of Missouri.
[17]- Lefaivre L (2003). Critical regionalism: a facet of modern architecture since 1945. In: Lefaivr L, Tzonis A, editors. Critical regionalism: architecture and identity in a globalized world. New York: Prestel. p. 24-53.
[18]- Mahdavinejad MJ, Bemanian MR, Khaksar N (2010). Architecture and identity-explanation of the meaning of identity in pre-modern, modern and post- modern eras. Hoviatshahr. 4(7):113-122. [Persian]
[19]- Mahmoodzadeh H, Emami Kia V, Rasooli AA (2015). Micro zonation of flood risk in Tabriz suburb with using analytical hierarchy process. Journal of Geographical Researches. 30(1):167-180. [Persian]
[20]- Neal JD, Gursoy D (2008). A multifaceted analysis of tourism satisfaction. Journal of Travel Research. 47(1):53-62.
[21]- Norberg-Schulz C (2003). An option of architecture, meaning and place. Norouz Borazjani V, translator. 1st Edition. Tehran: Jan va Jahan Publishing. [Persian]
[22]- Poursoleimani AG, Rashidi F (2008). Factors affecting tourist satisfaction in Iran. 1(1):1-10. [Persian]
[23]- Saaty TL (1980). The Analytical Hierarchy Process. New York: McGraw Hill.
[24]- Song H, van der Veen R, Li G, Chen JL (2011). The Hong Kong tourist satisfaction index. Annals of Tourism Research. 39(1):1-37.
[25]- Taghvaei M, Varesi HR, Safarabadi A (2012). Factors influencing urban tourism development in Kermanshah. Journal of Iranian Geographical Society. 10(33):27-47. [Persian]
[26]- Tzonis A (2003). Introducing an architecture of the present. Critical regionalism and the design of identity. In: Lefaivr L, Tzonis A, editors. Critical regionalism: architecture and identity in a globalized world. New York: Prestel.
[27]- Vosougi L, Dadvarkhani F, Motiei Langerudi H, Rahnamayi MT (2011). Winter tourism and examining important factors in tourist satisfaction Case study: Shemshak and Darbandsar resorts as two winter destinations. Journal of Tourism Management Studies. 6(15):1-28. [Persian]